5 Crucial Elements to Focus on While Creating a Logo Design for Your Brand

Brands are often recognised just by their logo. Once this is possible, the brand is guaranteed to be a success. But other than depicting the brand’s success, it needs to stand out by itself to be recognised easily. Because of this, designing a logo is not a task that brands take lightly. Brands will hire experts to take care of the task to ensure it is done well.

The logo design is meant to reflect the brand. It is a symbol of what the brand provides and what it promises to its customers. This means that brands need to put a lot of thought into the design and elements they put into their logo. Some brands will choose to go with a generic style which will only stand out if the brand itself is successful. But if the brand has a logo design that is attractive and different, people will be interested in discovering more about the brand, thus, increasing customers.

Some elements must be the brand’s and designer’s primary focus when creating a logo. Most importantly, there needs to be clear communication between the brand and the logo designers. If not, the logo may not come out the way the brand wants it to be.

Brand Colour

Before you even start designing, you will need to decide on a brand colour. This colour will become associated with your brand, and people will recognise it as your brand colour.

Choosing a colour is not easy. You will need to remember the psychological symbolism behind every colour, shade, or palette available. Food brands often go for the red to a yellow range that is warmer. Clothing brands will go for the colder shades of blue or green. This is a psychological effect that these colours have on people’s minds. Because of the constant association of these colours with a specific type of industry, we become accustomed to seeing them in that light.

Brands can be innovative and utilise rarely used colours. This can have a good effect on people. It can attract more attention as it will be unique and probably a first of its kind. This can give the brand the edge of being a pioneer in associating a different colour with the industry.

Font Style

Having a good font style is essential for any brand. The logo will need to have at least the brand name in it. Choosing the font style depends on how you want the company to be perceived.

Some fonts will suggest a more casual, laid-back atmosphere, while others convey a charming, almost quaint atmosphere. Look at any well-known brand logo. The font style used will convey precisely what the brand feels like, whether it is a casual brand for clothing or an elegant brand. The font style is essential.

For choosing a font style, you can decide based on the products or services that the brand provides. People perceive things differently, but once a brand suggests that this font style is associated with these products and services, their minds will be influenced to see it as such. So keep in mind the qualities associated with the brand and its products, the kind of service a brand will provide, and the atmosphere you would like your brand to have.

Symbols

Many brand logos include a symbol. Some will only include words. But others will have a symbol or image as a part of their logo. This, too, psychologically affects people’s perception of the brand. It can also give people an idea of what the brand is about.

Symbols are used for that very purpose — to symbolise something. It implies that the brand offers a specific kind of service or product. For example, beauty brands may have flowers or elegant flowers or other symbols of beauty and youth. Even dew drops can be associated with a beauty product. Health care brands often have a plant or just a leaf in their logo to signify their eco-friendly and health-conscious products. These symbols will inform people about your brand at just one glance. So choosing it well is very important.

The location of the brand is also essential when selecting a symbol. There are internationally recognised symbols, but there are also symbols that have different meanings in different regions of the world. Keeping this in mind will help avoid confusion while designing.

Structure

The structure of a brand logo will include its shape and placement of elements in it. The words, the symbols, the colour and the shapes need to come together well for the brand logo to look good.

These days, brands often arrange their logos in a circular form. The most common structure is a symbol in the middle and words circling the symbol. A logo of this structure is familiar, and people often do not notice it anymore. Choose a structure that will work well for the elements you have chosen. The symbol and the words need to be placed to complement both. It will appear cramped if they are too close, and if they are too far, it may seem empty. There will also have to be a balance between the symbols and words.

The structure will also help compliment the colour palette you have chosen for your brand. For example, the words do not need to be in black. This is a common idea that people have. Because they are words, they need to be black. But black colour for words will not attract the attention of people. It is a common sight, so people will not be interested. While deciding on the structure, you will also need to consider the product design if you have products. A particular design may work for bottles, not boxes, and vice versa. So keep in mind the product on which the logo will be displayed so that it will flatter both the product and logo.

Consistency

Brands should review the main logo elements once designers decide on them. Once released, the logo and design will stay the same until the company ends. There may be slight changes here and there, but the basis of the logo will need to stay the same.

Consistency is essential when dealing with a design that is always in the public eye. The logo becomes associated with a brand, and people recognise the brand products through their logos. A complete logo change is sometimes a good idea if the brand has been around for a long time. But it can also backfire and instead decrease brand visibility.

Choosing the correct elements of the brand logo is essential. But making sure its core stays the same with changes only when needed is more critical. It will help brand visibility and keep the consumer base stable.

Conclusion

Designing a brand logo is a difficult task, and there are many criteria to be met. But if designers choose the main elements correctly, the brand logo will come together nicely. On the other hand, if elements do not go together, do not be afraid to change them. At times, the most unexpected combinations work better than the prominent conventional and standard designs. This can also make the brand logo more appealing to people.