Branding is the process of advertising one’s product to reach as many consumers as one can according to their tastes and preferences. The process of creating a solid and optimistic perspective of your brand from the consumer’s side is called branding. A brand can be anything like a symbol, a logo, a text, or your product name. However, the brand is the one that provides your product with sheer uniqueness over other similar things.
Branding in a corporate world is a need of time to grow your product’s presence and display your strength. However, the brands have the power to change the customers’ perception of your product significantly. So, it is crucial to implement innovative branding methods rather than using standard procedures. The new creative ideas spread faster than anticipated. There are many methods like graphics, colors, video morphing, and indirect theme description for branding purposes.
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Color Psychology
Branding using different colors rather than black and white considerably grasps everyone’s attention when displayed. There is a wide variety of options under color psychology for your product branding. For example, you can choose colors that express the nature of your product or are related to it. Also, if you are innovative, you can pick colors accordingly to describe the reality of your product’s nature.
Also, a little knowledge of color psychology would be like icing on the cake. It may be unbelievable, but the truth is that colors can change your behaviour and perceptions. It can change your mood in a short period. Therefore, the study of colors, including their influence on you, is named color psychology.
Importance of Color Psychology in Branding
As mentioned earlier, colors can change your perspective. It is something that immediately helps your customers to form an opinion accordingly. It works by the color-recognizing centre of the brain. Usually, our brain identifies the name of the color by detecting its wavelength.
Upon receiving a certain level of wavelength, the signals from the eye reach the brain’s hypothalamus, which is responsible for the color identification. Then the relevant centre decodes the signal and reflects it via its ability of recognising the colors. Either you may get attracted to it or feel depressed. This reaction is the liking or disliking of your choice. So, it is essential to choose attractive colors for your brands. Because people may have different likings and dislikes for colors, depending upon their age, mood and perception. So, it is safe to say that choosing the perfect color is a complicated process in the brand description.
Effects of Various Colors on Brand Perception
Colors possess this magical power of hypnotizing one’s conscious mind to the core to change their moods and behaviour. It is fascinating how simple colors have this much effect on the decision-making centre of the brain. But even if you feel dreamy, it is the reality to accept. It is the sole reason that branding needs expert solutions of color psychology.
Let us Discuss Some Specific Colors in Psychological Perception
Red Color
The mention of red induces a certain feeling of joy in your eyes—the color reflects exciting feelings like passion, extreme joyous, extreme craving and extreme danger. The color can be used as bright as it can be and, at the same time, as light as it can contrast. So, the color red can decide the mood depending on how you display it.
In color psychology, red is considered the deepest one. To trigger the intense emotion, you can use this color. In bullfighting, too, trainers use red to provoke the arrogance of the creature. Red can easily attract anyone. It can induce appetite, hence used in the branding of Coca-Cola. Another example is Youtube, which is used to increase users’ excitement.
Orange Color
Orange, in comparison to red, is not much intimidating and intense. It is meant for enthusiasm, optimism, creativity, adventure, and success. It is often used to attract attention but is mainly applied to denote creativity and fun. Children’s channels like Nickelodeon use this color to attract the eyes searching for a creative department. This color does not have any negative influence on the consumers, which is one of its advantage.
Yellow Color
Yellow is the color of sunshine. It always meant optimism, happiness and a positive vibe. You can use it to highlight something. The color gives a calming and soothing sensation; hence it is used in platforms that give the same experience. Ferrari, everyone’s dream brand, uses this color of sunshine for its branding. As a reflection of its calmness and carefree nature, it greatly enhances the brand’s uniqueness.
Pink Color
Pink is quite famous among girls, including women as well. So, to attract the female audience, you can use pink color. In psychology, pink means femininity, immaturity, playfulness, and desire over something. Therefore, toys can be manufactured with this color. The famous example for this is the Barbie dolls. There is a variety of barbies in pink that has an influence over the toy market for many years now and it is still prevailing.
Green Color
Green, as the name denotes, is significantly related to nature. In color psychology, it stands for growth, health, generosity, and fertility. Use this color on your brand posters if it relates to any of the aforementioned emotions. Most organic products use this color for the product’s description. For example, John Deere’s products mainly relate to nature and organic findings.
White Color
White is a psychologically soothing color. It signifies cleanliness, innocence, purity, and humility. However, you must be careful in its usage as it may also mean sterility in some countries. Therefore, choose which type of audience you want to attract wisely. Primarily, white is used as a background for bright and robust displays. Hence, the famous Adidas uses white color as its bottom framework for branding.
Black Color
Black is the color of power, especially in clothes. It denotes sophistication, elegance, and mystery, quite intimidating too. It can provoke both sadness and anger depending upon your mood. However, black is mainly a preferred over white or other dull backgrounds, in contrast to the blackboard and chalk stick concept. It can attract attention quickly and be used for enlightenment. Footwear brand Nike uses this color, and it stands for its boldness.
How to Use Proper Color in Branding?
There are many misconceptions that consumers have regarding color detection. Because color psychology depends entirely on personal preference, the way you look at one color may change over time. It is the main reason for the brand’s varying compliments and complaints. Therefore, even though you choose the appropriate color for your branding, the chance of attracting many people to your side is still low.
Still, you can try using colors for their psychological influences that are directly proportionate to your product’s nature. Green for organic, yellow for calming, and black for power brands are few examples one can consider while choosing colors for your brand. The secret is how you use it. You have to incorporate your innovative skills with colors to magnify the attraction. The corporate world is a diplomatic one to understand; use that as your strength along with colors.
Conclusion
I hope you have learned about colors and their psychological effects on products. With this knowledge, create an impressive brand, promote it and earn some profits along. Planning leads to action of success. In all the excitement, don’t forget to follow the etiquette of highlighting the color’s efficiency for your usage. Colors are mesmerizing things that nature and humans have created. Their effect is indescribable in words, so it can be displayed as art.
Maria Jones
View More PostsMaria Jones is a freelance writer and content editor. She has a fascination for tech stories. She loves writing about gadgets and the latest technologies when she is not working. She believes in providing value and authenticity to users by making them comfortable with the whole idea of technology.
