It would be silly not to incorporate memes into your social media marketing strategy because memes have infiltrated online culture and have now become extremely mainstream.
Delivering value is not the only aspect of social media marketing, or any type of marketing in general, for that matter. It goes beyond just developing goods that appeal to your target market. It’s all about competing for attention.
Furthermore, you win the battle of sticking out in a competitive market by presenting ideas that stay in the minds of your intended audience.
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What do “Memes” Mean?
Depending on who you ask, the meaning of a meme may veer off into ambiguous terrain.
The term “internet meme” refers to a concept that is communicated through the internet as a picture, a clip, words, or any other type of media.
The majority of online memes use a well-known theme or a pop culture allusion to communicate a message, frequently in a hilarious way.
When a theme is trendy, it can spread via social networking sites, email, forums, blogs, and even news websites. People can use a meme to accomplish their own purposes and alter its perspective once it has become ingrained in their subconscious minds.
The Advantages of Using Memes in Social Media Marketing
Now, why should you employ memes in social media marketing? Mainly because they work like a charm. Let’s discuss the reasons for this.
1. Memes for Social Media are Economical
Memes may significantly help your marketing initiatives. And the best part is that you won’t be charged for it. To make memes, you don’t need to pay a designer. Instead, you are free to download any meme photos used by other people because they are all part of the public domain. Then, after having an idea, you can utilise an image template, open a simple editing programme, and add your own description to the original meme to give it a unique spin.
2. Social Media Memes Cause a Significant Emotional Response
Customers purchase products due to their emotional attachment to a brand, even though few will admit it. Numerous scientific investigations support this claim.
You must deliver your target audience with helpful stuff that connects with them sincerely if you want to establish an emotional connection with them. Memes have an immediate emotional impact that lasts for a long time after being viewed, unlike other forms of narratives like words, photos, and films.
3. Memes on Social Media Help You Seem Relatable
Marketing professionals cannot risk being pushy with their customers in the digital economy, where empowered consumers make the decisions. Nowadays, the quickest way to drive away clients and ensure they never return is to behave like a huckster or a classic old car dealer.
You need to establish a connection with your customers if you wish to increase sales. However, if you desire to see results, it’s a lengthy process, and you must be genuine about it.
And in order to accomplish that, you must be relatable. After all, if you demonstrate that you can relate to your audience in some way, they will be more likely to pay attention to you.
And nothing helps people relate to you more than a meme. Customers may see there is a real person behind a post or message when it contains a witty, relevant meme rather than just a salesperson.
A YPulse survey found that 75% of 13 to 36-year-olds post memes online. According to the same study, 30% of 13 to 35-year-olds post memes every day and 55% share them weekly.
People enjoy sharing because it allows everyone to spread a little bit of themselves to others and enhance their own image. Sharing is a type of social wealth.
Social Media Memes & Trends
Now that we know the benefits memes can provide for a business let’s take a look at a few of the most popular memes and trends of this year.
1. Will Smith in the Role of a Blue Genie
Many people have been joking about Will Smith and his role as a blue genie since the Aladdin movie trailer debuted this year. However, people’s reactions to how he appears as a blue genie have ranged from amazement to disgust to horror.
People have been very vocal about it, and this has, in turn, sparked a meme craze.
2. Off-Ramp
This meme template was inspired by a 2013 video of an automobile sliding off an exit ramp. Someone put a sign onto a screenshot of that video, and that is how the meme template was created.
This design is quite flexible and offers many options for creating memes. These off-ramp jokes are still widely used even though the original one initially appeared in late 2017.
The various iterations of this meme present two choices, with the off-ramp option—often foolish or irrational—represented as the easy choice. The text on the sign can be changed to nearly anything as long as the evident, off-ramp option is humorous.
3. Some of You Have Never___, and it Shows
Late in 2018, there was a tweet that sparked this. But after that, the idea caught on, and a tonne of memes filled the internet. The fundamental idea that some folks have never encountered something and “it shows” still reinforces the concept.
The amusing aspect is how others turned it into witty, snarky, and occasionally downright offensive memes. For example, here is an illustration of a trend based on this idea:
“Some of you have never shared a hotel room with your entire family, and it shows.”
Conclusion
If you want your memes to produce results, you must first comprehend them at a deeper level. After that, you must ensure that your efforts are backed by a solid strategy. Then, all that remains is for you to employ your imagination and creativity to produce memes that connect with your target audience.
We sincerely hope this article has given you some inspiration for using memes for social media or any other marketing campaigns.
Maria Jones
View More PostsMaria Jones is a freelance writer and content editor. She has a fascination for tech stories. She loves writing about gadgets and the latest technologies when she is not working. She believes in providing value and authenticity to users by making them comfortable with the whole idea of technology.
